3.4.3. String Constants
-----------------------
String constants are only acceptable to some pseudo-instructions,
namely the `DB' family and `INCBIN'.
A string constant looks like a character constant, only longer. It is
treated as a concatenation of maximum-size character constants for the
conditions. So the following are equivalent:
db 'hello' ; string constant
db 'h','e','l','l','o' ; equivalent character constants
And the following are also equivalent:
dd 'ninechars' ; doubleword string constant
dd 'nine','char','s' ; becomes three doublewords
db 'ninechars',0,0,0 ; and really looks like this
Note that when used as an operand to `db', a constant like `'ab'' is
treated as a string constant despite being short enough to be a
character constant, because otherwise `db 'ab'' would have the same
effect as `db 'a'', which would be silly. Similarly, three-character or
four-character constants are treated as strings when they are operands
to `dw'.